In recent years, it is difficult for shopping centers to attract people only by retail. The next generation of shopping centers must be readjusted and upgraded to improve the shopping experience through the integration of business format and internal and external space. It must be equipped with rich and convenient facilities and services, immersion overall design and technology to create a dynamic, attractive and unforgettable shopping center.
According to the current trend, most newly-built or reconstructed shopping centers adjust the catering proportion from 20% to 40%, and many adjust the proportion to 60% Entertainment + catering and 40% retail to create better revenue.
With the blurring of the boundary between life, work and entertainment, community activities have become an important key to attract people to retail. Skating rink, basketball court, gym, concert, carnival, wedding, library, classroom, art center and immersive space, IMAX theater and medical clinic have been introduced into the shopping center. The shopping center has become a community activity center, not just a retail center.
How to create and retain crowds has always been the focus of shopping center design. The novel appearance and space of the shopping center give customers the first impression. It must be able to attract customers and retain customers. The longer customers stay, the more they can increase their desire to buy. Therefore, when designing shopping centers, we often imagine how to make customers stay happily the entire day.
After gathering people, they should be directed to all retail stores, such as catering and entertainment distributed on each floor of the whole department store, Or set the catering on the top floor to produce the showering effect, so that the whole mall is full of vitality and people. In addition to indoor and other spaces, outdoor places can also be added to provide entertainment, fashion shows, or various exhibitions on weekends, which has become a key part of the local community!
Traditional shopping centers are inward design, while the next generation of shopping centers should integrate indoor and outdoor space. Modern people pursue a healthier lifestyle and environment. The shopping center can add green space or sky garden to become a new urban oasis! The new shopping center must focus on how to provide “happiness”, let customers leave good memories, bring people an immersive environment and take them to places they have never been!
ARCH HORIZON SAUDI ARABIA MALL PROJECT